ASICS EKIDEN 2022
How we interconnected a japanese artists painting with a group of runners, combining their efforts in completing a marathon relay - all while being over 7.000km away from home.




With no agency involved, we took part in every step of the project from the get go.
When working with our direct client ASICS, we don't always cooperate with external creatives, but instead fulfil these services internally - as we did for this project. The challenge this time was finding a way to intertwine painting and running in a way that feels natural and unforced.

Let the images do the talking.
We wanted to give the film a flow-like feel, using matching movements and colors to cut back and forth between our settings. Always suptle, never right in your face.


Far from home.
Shooting across the globe presented us with several challenges to overcome. Jet Lags, Visa issues, language barriers, getting four cameras through several hand luggage checks.
By working together with production companies from our network in both Sydney and Tokio we made sure none of those would affect the outcome and everything would be smooth sailing.



Creating content.
To support the realisation of our creative concept, and also to provide ASICS with as much additional content as possible, we filmed A LOT. A total of 6 hours of raw footage, to be more precise. Rather than just ticking off a storyboard we went for a more broad approach, created different settings and captured them using a wide variety of cameras and lenses - Guaranteeing maximal freedom in the edit room.

This project ended up being a perfect example of how you can benefit from our extensive inhouse production capabilities here at MXR.
Conceptual work, complete planning and execution of the trips and shoots, editing and grading - all from one source.

